Wall-paper-advertising device



July 23, 1929. s. A. cooK WALL PAPER ADVERTISING DEVI CE Filed May 26, 1927 III 116223 73 222121 Q.C00/t Be w ww Patented July 23, 1929.

UNITED STATES PATENT OFFICE.

WALL-PAPER-ADVERTISING DEVICE.

Application filed May 26,

This invention relates to a wall-paper advertising device of the character disclosed by my United States Patent No. 1,566,832, dated December 22, 1925, the device thus disclosed comprising a relatively stiff backing sheet and a swatch of wall paper having an area less than that of the backing sheet, and bearing in a flat condition on one side thereof, the swatch and the backing sheet consti tuting a display unit, adapted to impart information as to the pattern or design of the wall paper from which the swatch is cut, so that a customer may be informed how the paper will look when hung on a wall. It is desirable to limit the area of the backing sheet and swatch, so that a plurality of said units may be assembled and shipped or carried in a container of convenient size.

I have found that in some cases the area of the swatch thus limited, is not suflicient to impart all the information which is desirable regarding the pattern.

The present invention has for its object to provide an advertising device including a backing sheet and a displayed swatch of limited area, as in the device of my former patent, and further, including a reserve swatch of larger area creased for folding on predetermined lines and having an edge portion which is hinged to an edge portion of the back of the backing sheet, the reserve swatch being foldable to an area substantially equal to that of the backing sheet and adapted when folded, to lie against one side of the backing sheet so that the unit is of compact form, and when unfolded, to display a more extended area of the pattern than that displayed by the smaller swatch, so that a prospective customer may be more fully informed as to the pattern by the larger swatch, than by the smaller one, one swatch supplementing the other in imparting all information that is desirable regarding a given pattern or design of wall paper.

Of the accompanying drawings forming a part of this specification,

Figure 1 is a front side view of an advertising device embodying the invention.

Figure 2 is a section on line 22 of Figure 1.

Figure 2 is an enlargement of a portion of Figure 2.

Figure 3 is a perspective view showing the reserve swatch unfolded.

1927. Serial No. 194,470.

Figure 4 is a fragn'ientary perspective and sectional view, the section being on line et4: of Figure 3.

The same reference characters indicate the same parts in all of the figures.

12 indicates a relatively stiff rectangular backing sheet of material such as cardboard, and 13 indicates a swatch cut from wall paper of a given design or pattern and secured to the backing sheet, and bearing in a flat condition on the front side thereof. The swatch may be secured as disclosed by my former patent, the backing sheet being provided with oblique slits 14, in which corner portions of the swatch are inserted, as indicated by Figures 1 and 3, the inserted corner portions being cemented to the inner side of the backing sheet, so that the main portion of the swatch is exposed and adapted to lie fiat on the outer side of the backing sheet. The swatch 13 is of smaller area than the backing sheet, so that it bears in a flat condition on the sheet, the marginal portion of the backing sheet forming a framelike border around the'edges of the swatch.

In carrying out my present invention I Cbmbine with the backing sheet and the swatch 13 thereon, a larger swatch 15 cut from wall paper of the same design or pattern and having a greater area than the backing sheet, and a flexible hinge strip 16 preferably of thin cloth or tape, cemented to an edge portion of the inner or back side of the backing sheet 12 and to an edge portion of the larger swatch 15. The area of the larger swatch is preferably about four times greater than that of the backing sheet, the arrangement being such that when the larger swatch is unfolded a considerable portion of one of its edges projects from the hinge strip 16 as shown by Figure 3.

The swatch 15 is creased for folding on predetermined lines, the creases being indicated by the light lines 17, 17, Figure 3, and so arranged that the area of the folded swatch is substantially equal to and preferably slightly less than that of the backing sheet 12.

The arrangement is such that when the swatch 15 is folded it is confined by the hinge strip 16 in position to lie against the inner side of the backing sheet 12, as indicated by Figures 2 and 2, and when said swatch is unfolded it is confined by the hinge strip in a position offset from the backing sheet and displays a more extended area of the pattern than that displayed by the smaller swatch 13.

Although Figure 2 shows the folded swatch 15 diverging from the backing sheet, this showing is merely for the sake of clearness. In practice the folded swatch may be secured by an ordinary paper clip against the backing sheet without diverging therefrom.

It will now be seen that the larger swatch 15 constitutes a reserve unit of the device, adapted to be folded and lie COI'HPZLCi/ly against the back of the sheet 12, and to be unfolded to display a more extended area of the wall paper pattern than that displayed by the smaller swatch, so that without enlarging the area of the device characterized as stated by my former patent, when said device is used only to display the smaller swatch, I increase the usefulness of the device by enabling it to he used to display a relatively large area of the pattern.

I claim:

1. A wall paper advertising device com prising a relatively stiff backing sheet, a smaller swatch of wall paper of less area than the backing sheet, secured to the sheet and exposed in a flat condition on one face thereof, a larger swatch of paper of the same pattern as the smaller swatch, showing additional details of the pattern, and a permanent hinge connection between the larger swatch and an edge portion of the backing sheet, the larger swatch being creased, so that it may be folded to an area substantially equal to that of the backing sheet, and when folded will lie flat on one side of said sheet, and when unfolded extend from the backing sheet so that. the area of the device is enlarged, and a greater extent of the design is exhibited than is displayed by the smaller swatch.

2. A wall paper advertising device comprising a relatively stiff backing sheet, a swatch of wall paper secured to the sheet and exposed in a flat condition on one face thereof, the area of said swatch being less than that of the backing sheet, and a second swatch of wall paper of the same pattern and showing additional details of the pattern, said second swatch being permanently connected with the opposite face of the backing sheet from that on which the first said swatch is displayed, and said larger swatch being creased so that. it may be folded to an area not exceeding that of the backing sheet or unfolded to project from the backing sheet, for the purpose described.

In testimony whereof I have affixed my signature.

BENJAMIN A. COOK. 

